The Reputation Score

Disclosure

AI Production Disclosure

The Reputation Score uses AI tools in the production of its videos. The methodology, the analysis, the scoring, the evidence, and the editorial judgment do not. Here is the full picture, in plain language, for any viewer, subject, or regulator who wants it.

What AI is used for

In production.

  • Avatar synthesis (HeyGen). The on-screen presenter is a synthetic avatar trained on Cory Maki's likeness and voice. Every script the avatar reads is written by Cory.
  • Editing assistance. AI-assisted editing tools are used for cuts, b-roll selection, captions, and pacing. Final cut decisions are made by Cory.
  • Transcription (ElevenLabs Scribe). Used to transcribe Cory's source recordings and reference materials for editing and accuracy review.

What AI is NOT used for

In editorial.

Methodology, scoring, evidence selection, editorial judgment, and any claim made about a subject are produced by Cory Maki — a human. AI does not score subjects. AI does not generate findings about subjects. AI does not select what evidence appears on screen. AI does not write about subjects in a way that is published as fact.

  • Rubric design and weighting
  • Score assignments across all seven dimensions
  • Selection of which search results, screenshots, or quotes appear on screen
  • Final composite scores and tier letters
  • Any factual claim made about a subject
  • Any opinion expressed about a subject's brand, business, or person

Why this matters

Three reasons we publish this.

Synthetic content policies. YouTube and an increasing number of platforms require disclosure of AI-generated or AI-altered content that depicts a realistic person. We disclose at the platform level (the "Altered or synthetic content" label on every video) and here, in greater depth.

Regulatory clarity. The legal landscape around synthetic media — particularly when discussing identifiable third parties — is evolving. We err on the side of more disclosure, not less.

Audience trust. The premise of this show is that the rubric is the authority. That premise only works if it's clear which parts of an episode are mechanical (production) and which are judgment (editorial). The judgment is human.

For audited subjects

How to verify a specific claim.

If you are a subject of an audit and want to verify that a specific claim made about you was authored by Cory and not generated by AI, contact us through the corrections form. We retain working materials — outlines, scoring sheets, source screenshots — for every aired audit and will provide the evidence trail behind any specific claim on request.

We will also publish corrections on the relevant episode's description and on this site if a factual error is established.