Justin Welsh: Online Reputation Audit (2026)
A self-described "solopreneur" with one of the largest LinkedIn followings in the category. We score his footprint across all seven dimensions and walk the evidence.
View all audits on YouTube →3 Searches · 7 Dimensions · 1 Score
Public reputation audits.
The Reputation Score audits the public Google footprint of online creators, coaches, and personal brands against a published 7-dimension rubric. The rubric is the authority, not opinion. We audit footprints, not people.
Latest Audit
How it works
Same questions. Same bar. Every audit.
01 · THREE SEARCHES
The first ninety seconds.
Every audit begins with three Google searches: the subject's name, their name plus "reviews," their name plus "scam." Ninety seconds of public evidence.
02 · SEVEN DIMENSIONS
One rubric, applied uniformly.
Each subject is scored against the same seven dimensions, every audit, no exceptions. The rubric is what makes this fair across creators we like, are skeptical of, or have never heard of.
03 · ONE SCORE
A composite out of 100.
The Google Reputation Score, out of 100. Tier letters A through F. You can disagree with the score. You can't disagree with the evidence.
Who gets audited
Anyone with a public personal brand.
Online creators. Coaches. Course sellers. Founders. Influencers. Anyone whose reputation lives on Google's first page. We do not audit private individuals.