About
About The Reputation Score
Why this show exists
The same work, made visible.
Every working day, professional reputation strategists evaluate online presences against criteria most creators have never seen. The rubric is closely held; the methodology is private; the conclusions go to subjects in confidential reports.
The Reputation Score does the same work in public.
We apply a published 7-dimension rubric to one creator per episode, show our evidence on screen, and publish a composite Google Reputation Score. Subjects can read the methodology before they agree to be considered. Viewers can apply the rubric to themselves, to people they're considering buying from, or to creators they follow. This is not commentary. This is not a takedown channel. This is the work, made visible.
Hosted by
Cory Maki
Cory Maki is a reputation management strategist with over a decade of experience in SEO and online reputation work. He has developed strategies for entrepreneurs, authors, medical professionals, and high-profile personal brands — covering search-result management, suppression strategy, branded content planning, sentiment analysis, and search-ecosystem control. The work focuses on improving search sentiment, controlling digital narratives, and building long-term visibility strategies that support credibility and trust.
He serves as Head of Fulfillment at Reputation Pros, where he leads execution and optimization of reputation management campaigns across a diverse client portfolio. In recent years his focus has expanded into AI search visibility and Generative Engine Optimization (GEO), helping founders understand how platforms like ChatGPT, Google AI Overviews, and Perplexity decide which brands get cited in AI-generated answers.
Cory is the author of Reddit, AI Overviews & GEO: The SaaS Founder’s Playbook for Winning AI Search Visibility and the creator of the ARC Method (Audit, Reddit and Reputation, Citability) for sustainable AI search presence. The Reputation Score brings the rubric Cory uses in private engagements into public view — the same questions, the same bar, applied transparently to one creator per episode.
Production note
On AI in this show.
The video presentation of this show uses AI tools (synthetic avatar host, AI-assisted editing). All methodology, analysis, scoring decisions, evidence selection, and final editorial judgment are made by Cory. No score, finding, or claim is generated by AI. Disclosed per YouTube's synthetic content policy. Read the full disclosure →
Contact
Professional contact.
Email: cory@thereputationscore.org
For audit subject suggestions, please use the audit requests form.